Does your business have a mission, which goes above and beyond making money and profit? The savviest of companies use their mission to build their brand. They never falter in their unwavering commitment to develop their brand around their unique mission. One highly reputable business magnate who has successfully built a brand around a mission, is Carl Daikeler, CEO and co-founder of Beachbody. Daikeler and his co-founder Jon Congdon created Beachbody is 1998.
The salon industry is well known for its poor staff retention and high employee turnover. Salon owners are met with the challenge of how to improve retention rates amongst salon workers. Effective leadership and business practices can help turn a small business into a profitable venture, including salons. Small Business Trends caught up with Kay Hirai, founder of the award-winning salon, Studio 904 Hair Design, which has been operating for 40 years.
When trying to protect your business from the threat of having systems hacked into and valuable data compromised or stolen, unprotected mobile devices should cause particular concern. It is vital small business mobile users adequately protect their mobile devices from hackers and cyber criminals. A recent case of a detrimental hack, which was helped along by unprotected mobile devices is the WannaCry hack.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".