I would be remiss if I didn’t take advantage of my column this week to offer up a big thank-you to the Edgartown Police and the EMS/Paramedic crew, as well as the Martha’s Vineyard Hospital ER staff. We had a little scare last week with my dad, as he had a minor mishap with a car while riding his bike. He suffered some bruises and abrasions, but miraculously had no major injuries, and he was back out on his bike two days later.
I had the shocking realization this morning when I woke up that next week is the “big” week on the Island. Where did the time go? I have to admit that I miss the old days, before they crammed Illumination Night, the fair, and the Oak Bluffs Fireworks into one week. Spreading the events out over the course of the month was more enjoyable, in my opinion.
The Holy Grail of anyone who eventually hopes to get ahead is having passive income—or, as some would say, to "make money while sleeping." But as Kristin Wong points out in Most Passive Income Isn't as 'Passive' As You Think on LifeHacker, there really is no such thing as a perpetual money machine. Each of us is given the same number of hours in a day. Most spend that time trading hours for dollars to clients willing to pay for our time and expertise.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".