I hope all of you town column readers will give me a pass this week for not writing a typical column this week. In all sincerity, I just can’t. Like so many in our community, my heart is heavy as a result of last week’s tragic car accident, and the things I usually write about seem so trivial today. This is a tough one. We try so hard to protect our kids from pain and sadness. And we know, of course, that it is inevitable. No matter what we do, they will experience loss and grief, as we all have.
I am very happy to say that we have finished college applications in our house. Finally! It certainly has changed since back in my day. It’s all online now, with many schools accepting a common application. You just fill it out once and submit it to the schools that take it. The hardest part was kicking the teenager in the rear to get it done. Now on to scholarship applications. Congratulations to Alex Schaeffer, who was sworn in as the new fire chief this week.
I’m writing this week’s column on New Year’s Eve, while watching “Supernatural” with my kids, following a quiet dinner out with Don, Kiana, and Riley. I’ve never been much of a reveler on New Year’s Eve, and I have to say, as evenings go, this one is superb. Nothing is ever better than time with my loved ones. I’m truly grateful. Speaking of grateful, I’d like to extend my thanks to the police and EMTs who answered the call the other night when my dad had a scare.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".