On a recent drive to Saskatoon, I had the radio tuned to a popular call-in show where folks had the opportunity to voice their concerns or air their beefs. My attention was immediately piqued when one woman phoned to complain about the overuse of standing ovations. “Yes!” I wanted to shout to no one in particular, since I was travelling alone. Finally someone was brave enough to publicly say what many of us have been thinking but reluctant to voice.
Contrary to popular belief, you can teach an old dog new tricks. I know this to be true because this old dog (I can call myself that, you can’t) has been on a steep learning curve for the past several months, and somehow I’ve not only survived, but gained many valuable skills along the way. A year and a half ago, I embarked on an ambitious project to write a political history book.
Last week I was away from home for a couple of days. When I returned and opened the back door—it hit me! The unmistakeable smell of a dead mouse greeted my return. (Anyone who has ever smelled one will know what I mean.) And sure enough, there was a deceased rodent in the trap that I keep set under the boot rack by the door. The sneaky critter must have scurried into the welcoming warmth of the house when we were loading up the vehicles.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".