Rivalry has become one of the most overused words in sport. In the non-stop competition for attention in an oversaturated marketplace, billing a matchup as a rivalry creates a hook. It’s supposed to pull you in, delivering genuine dislike and a game with greater stakes. This past spring, the Washington Capitals and Toronto Maple Leafs matchup was called a budding rivalry. It’s laughable. Two teams from different divisions that have played in one first-round playoff series? Come on. No chance.
Riding high after winning a club-record six straight matches, Toronto FC was dealt a blow Monday with news star striker Sebastian Giovinco and defender Nick Hagglund will miss significant time through injury. Losing two players of such quality and importance would have spelled disaster for Toronto even a short time ago. Depth of talent isn’t something most teams in Major League Soccer are blessed with, but this TFC group is a different story.
Ten games into the new Major League Soccer season, Toronto FC has staked its claim as a legit title contender. Last season’s dream run to the MLS Cup Final was no fluke, and this year’s outfit may be even better than last. It can’t be understated how difficult it is for teams that go deep in the MLS playoffs to have success out of the gate the following year. Both MLS Cup finalists (Columbus and Portland) from two seasons ago failed to make the playoffs last year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".