It was the kind of perfect late summer afternoon I couldn’t help commenting on, even at a highway fuelling stop. The guy beside me, on whom I bestowed a cheerful ‘what a great day’ salutation, was from Chicago. He was on his way back home after spending a week in Cape Breton golfing with his father. During the stop, I learned he was in the personal finance business and heard many details about two cross-country trips he had taken with his family.
Sometimes, but very seldom, I feel like a cool dude in a spiffy new outfit at an inauguration ball. Problem is I bought my ‘new’ outfit in Paris in 1986, although the brown tailored wool suit still fits just fine. Maybe it’s wife, Lisa, on my arm that gets the attention and I’m OK with that. Either way, we all know how what we wear has a direct correlation to the attention we get. People like to look at things they covet, admire or think are cool.
Rental cars are one of life’s great values. Land at an airport or stroll into a city centre and there they are, car rental outlets ready to provide personal wheels for $50 or so a day. What a bargain! Get freed up to go anywhere and do all kinds of things on your own schedule for a fraction of what a hotel room costs. In the old days, rental cars were base units, harbouring dents and scrapes that screamed, ‘Hey! This car is a daily rental!’Now they come in all shapes and sizes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".