t my first job, as a lot boy at a Lincoln Mercury dealership, there was plenty of car-washing along with parking cars and trucks in laser-like line-ups. Inside, at a wash stall in a corner of the workshop, waxing and vacuuming up the dregs of the motoring public’s trade-in vehicles was ongoing. It was the best job in the world for a 14-year old but even better when I turned 16 and got a driver’s licence.
The 1,265-kilometre road trip between Montreal and Halifax is not what it used to be. With all but about 50 kilometres of the route now twinned, it’s more an exercise in keeping yourself entertained, fed and relaxed. Nasty potholes and creeping farm tractors are a thing of the past during a drive that, if you don’t dally and stop at the slew of roadside attractions, can be accomplished in 13 or 14 hours.
I’m sure if you canvassed a hundred Canadian millennials, Gen-X’s or i-Gens, few would know what a Vauxhall or an Opel is. Fewer would know where they are sold or, that for the past few decades, cars from the two brands were pretty well the same, save some badging, trim and option packages. Vauxhall vehicles are sold in the U.K. and Opels are primarily sold in Europe and both companies were, until recently, owned by General Motors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".