U.S advertising dipped 3% in December due to a slowdown in digital media’s growth. These results came from UBS Securities by way of a report from Standard Media Index, which also said Q4 2017 was up 1% over the same period a year ago. In the last month of the year, digital media rose to a slower 3.8% hike, down from a 14.1% growth in November. For 2017, as a whole, digital had 10% rise versus the year before.
To fill feeds with higher quality news, Facebook plans to begin surveying a representative sample of users to measure their familiarity with -- and trust in -- various publishers. “We’ll start with the U.S. and plan to roll this out internationally in the future,” Adam Mosseri, head of News Feed, notes in a new blog post. Regarding News Feed ranking, Mosseri warned: “Publications that do not score highly as trusted by the community may see a decrease.”That's not entirely new terrain for Facebook.
On a monthly basis, Amazon is increasing Prime subscriptions from $10.99 to 12.99, the tech titan announced Friday. For the moment, Amazon plans to leave annual subscriptions at $99, the company said. For Amazon, the cost increase comes amid significant investment in original content -- which comes with its Prime service -- and the continued expansion of its Prime shipping benefits.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".