I saw the event on my calendar all month. The Excellence in Placentia Awards, presented by the Placentia Chamber of Commerce, was going to be held at the end of January. Like last year, it would be an evening gathering. Like last year, I didn’t have anything to wear. I’m afraid I don’t dress up much anymore. My wardrobe choices are jeans and T-shirts for the ranch, workout clothes for the gym and my new favorite run-around apparel, yoga pants. Seriously, where have they been all my life?
Studies have been done to prove this as fact, and articles have been written to theorize why. Some experts think it’s because we fear the unknown. Others think we are programmed to believe: If it ain’t broke, don’t fix it. When Dale goes out of town for any length of time, he can be certain of three things when he returns. One, I will have cleaned the house. Two, everything will be rearranged. And three, something will be new. He hasn’t mentioned whether he hates change.
I don’t tell many people this, but I do have a superpower. Like any superhero, it is a blessing and a curse. I haven’t figured out the blessing part of it, but it’s definitely a curse. I have the uncanny talent for getting lost. Although I know how to follow a map, I have no sense of direction, no inner beacon that points me toward north, and no clue why I get disoriented. I have lost my car in so many parking lots, I now have a “Dude, where’s my car” app on my phone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".