This week, I began the long, post-holiday journey known as “putting the house back in order.”The only nice thing I can say about it is that it feels good when I’m finished. It’s always painful, and this year, it has been especially so. I began my week with a list of tasks, starting with putting the Christmas decorations away, doing laundry and ending with changing the sheets on the guest beds.
Most experts agree the month of January was named after Janus, the Roman god of beginnings and endings. It also used to be the last month of the year, after February, but the ancient calendar is even weirder than that. For a long time, they had a calendar of 10 months, not 12. Some Roman king added February because he wanted the festival Februa to be a month long, and tacked on January after that, for no apparent reason. How powerful is a king, when he can alter everyone’s measurement of time?
I finally got our house decorated for the holidays. As I climbed the stepladder to hang garland, then crawled under furniture searching for outlets, my mind wandered to the rest of my to-do list. There were cookies to be baked, a Christmas letter and its card to be mailed, and of course, shopping. The older I get, the lower shopping falls on my list of things I like to do. Dale has never been hard to shop for, but he can be difficult. He is always the last person to let me know what he wants.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".