I think I speak for most of us when I say that so far, this winter has sucked. But how much has it sucked? More than usual? Are we misremembering what winter feels like? Is there a method for measuring its suckousity? In fact there is—meet the Accumulated Winter Season Severity Index. This index allows us to assess whether it’s the worst winter ever or nothing unusual. And since the AWSSI is cumulative and calculated on a daily basis, winter’s crescendo of agony can be tracked in real time.
If you’re east of the Mississippi, you’ve probably noticed it’s been pretty cold outside. Boston hasn’t seen anything above 30 degrees Fahrenheit since Christmas. It isn’t much better in New York City, where temps above 30 degrees have been MIA since Dec. 26. The cold has penetrated all the way to the Gulf of Mexico. A hard freeze earlier this week blasted across much of south central Texas. Tallahassee, Florida, had itself a winter storm warning and even got a little snow. Actually, nothing.
How much is it going to snow tomorrow? As a meteorologist, the bane of my existence is predicting snow. It is the most difficult forecast I make with dozens of different ways it can go wrong. More troubling, it’s probably the forecast most scrutinized before and after the fact. Though temperatures at ground level are important, the critical numbers for assessing snowfall are much higher up in the atmosphere.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".