Red Digital Cinema recently celebrated the 10-year anniversary of delivering the first RED ONE camera bodies into the eager hands of early adopters. As exciting as those early years were for the RED community, a number of judgements about the reality of working with files from these cameras have managed to stick with the company’s products even though times, hardware, and industry support for the RED ecosystem have changed a lot since those heady days – and for the better.
The dynamic of the workforce is changing significantly: older workers are occupying positions that they would have retired from earlier, creating a “grey ceiling” for their “generation Z” colleagues, writes Geoff Smith, MD of ExperisGeneration Z has started to hit the labour market – the “first tribe of true digital natives.” With desires for more freedom, stimulating work and a sense of purpose in their job roles, these employees are driving a revolution in the workplace like never before.
Matt Porwoll (Cinematographer) and Geoff Smith (Technical Advisor), the minds behind the “Behind the Lens” seriesI was lucky enough to serve as the technical advisor on AbelCine’s Behind the Lens project, a web series looking at 11 professional zoom lenses covering the indispensable 3x wide-to-tight range, perfect for handheld shooting in run-and-gun documentary situations.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".