U.S. Child/Young Adult Facebook, Instagram and Snapchat* Users, by Age, 2017 (millions)Note: internet users who use their Facebook or Instagram account via any device at least once per month; *mobile phone users who access their Snapchat account via mobile phone app at least once per month. Source: eMarteter, Aug 2017. Tweens and teens are bailing on Facebook, opting instead for younger platforms like Snapchat and Instagram, eMarketer said in its mobile forecast Monday.
LinkedIn will start to look even more like Facebook as the business networking site rolls out an option for the sharing of videos on mobile phones. The feature, dubbed "native video" by LinkedIn, will be integrated in the coming weeks. Videos will autoplay without sound and the company hinted it may ultimately offer brand's the option to promote video posts.
Verizon said Tuesday that it will resume buying video ads on YouTube after a five-month break that was triggered by concerns about the kinds of content appearing near its brand. John Nitti, chief media officer at Verizon, says the company has hired Integral Ad Science, an outside ad analytics company, to verify both that it's only paying for ads that have a sufficient chance to be seen and that those ads aren't running near anything offensive, violent or otherwise unsuitable.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".