It's impossible to miss fashion in Milan: it permeates all aspects of society. During Milan Fashion Week, the city is a United Nations of stylish citizens from all over the world, but the Milanese dominate, the men in navy and oatmeal cashmere teamed with designer stubble and trainers; the women impeccably groomed and bejewelled, in knee-high boots or heels, toting four-figure handbags. But it's not enough to dress like a local.
Cathryn Wills was working as the managing and creative director of accessories brand Mimco when she watched Cowspiracy, a documentary about the impact of animal agriculture on the environment. "I realised I'd been closing my eyes to a number of issues so I did a lot of reading about animal welfare, then I became vegetarian nearly three years ago," she says. "The fact that I was heading up a large leather accessories business progressively became incongruous for me."
When Lu Yan left her rural village in China in 2000 to try her luck as a model in Paris, nobody in her hometown had ever owned a passport, let alone travelled to Europe. "At that time it was very difficult for a Chinese person to get a passport," she says. "It took me three months to get mine and I was the only person in my village who had one." The daughter of a miner in Jiangxi province, Lu was discovered as an 18-year-old in Beijing by French model scouts.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".