Self-help author Napoleon Hill loved to tell the story of how his grandfather would let a few oak trees grow in the middle of his fields. He believed that exposing them to unsheltered winds resulted in stronger trees and thus more durable wood for the wagon wheels he would build. The same can be said for people. How do we make it through the challenges? The key is to acknowledge them and then let go of the things we can’t control while embracing what we do control.
“You get everything in life you want if you will just help enough other people get what they want,” said writer and motivational speaker Zig Ziglar. There’s tremendous depth to this statement and as many interpretations as there are people on the planet. It shines in direct contrast to the ideal of the rugged individualist so prevalent in many western societies. First, ask yourself what you want? We need to have clear goals. Ziglar started his career as a salesman and his goal was to make money.
We live in a time of great polarization — but there is a way out. While the post-Second World War era promised prosperity to all, in recent years we've seen a decline in real wages for the common person, exponential increases in salary for the heads of large corporations, and government bailouts of businesses deemed too large to fail. In 2011, we saw the massive Occupy Wall Street rallies all over the world. It was clear that many people were fed up with the state of the capitalist system.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".