I couldn’t tell you how many workshops or seminars I have kicked off with this hilarious Youtube classic: Stop it! And just when I think I’m showing it for the last time because everyone has seen it, I get a room full of people who are seeing it for the first time. (If you don’t know what I’m talking about, just google “Bob Newhart stop it.” It may be the best five minutes you spend all day.)
Anyone out there remember this TV commercial from the 1980s? It featured an egg and a cast iron skillet. “This is your brain [the egg]. This is your brain on drugs [the egg cracked into the hot skillet]. Any questions?”Whether that commercial was effective or not, it was memorable. And it made a valid point: drugs will destroy you. Drugs are not the only addiction available; we have so many to choose from.
I spent the weekend with my grandkids. Their parents were there, too, but they are not as fun to spoil. The ages of our three grand blessings are 3 years, 17 months and 2 months. The 3-year-old is, understandably, the most talkative. She’s still working her way around precision in her speech. “Grandpa” started out as bm-puh, then went to pa-pa and now sounds like cow-pa. There is one word, however, that has had laser precision from almost the beginning of speech.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".