Remember the first time you used a word processing program like Word or Pages? Remember the urge to try 19 different fonts? Maybe you actually did use as many font types and sizes imaginable. Once. Then the feedback likely taught you that too much of a good thing is a bad thing. It overwhelms the communication. Technology in a presentation works along those same lines. You want to use it but you want to use it effectively, not exclusively. We tend to think of multimedia as high-tech. That’s not the case.
The nature of emergencies is you don’t see them coming. Unfortunately in the era of Skype and video conferencing, an emergency can mean everyone else can see you caught off guard. The trick is finding a way to be your best when you don’t have time to look your best. I can help you there. In the age of video conferencing, an emergency can quickly become a Skype emergency. And even though you didn’t see it coming, everyone else will see you when you arrive. Not exactly fair.
This year marks the 25th anniversary of Camden Yards, the baseball park that changed ballparks in the major leagues. I covered the very first game played at Camden Yards. Rick Sutcliffe was the starting pitcher for the Baltimore Orioles that day and forever holds the honor of throwing the first pitch in a game in that ballpark. Years later, after he retired, I asked Sutcliffe the key to his success as a big league pitcher.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".