An app requires a healthy balance of development and marketing to ensure sustainability. Your app is not alone. Right now, there are more than 1 million apps in the App Store, vying for users’ attention in nearly every category. Building a great product isn’t enough to make your app the next Angry Birds, and Apple knows it. Just last month, it introduced a “Best New Updates” section to improve the discoverability of apps long after their initial release.
Also: Don't always look "up" when creating your mentor network. Look around: Previous colleagues have great insights, too. Mentorship is one of the most effective business tools out there. Right now, in Miami, a program called Girls Make Beats is partnering professional DJs with more than 80 girls to help them refine their musical skills and potentially jump-start music-industry careers. Even Marc Benioff of Salesforce.com has lauded the value of mentorship.
If we can teach artificial intelligence to draw, will that help us communicate with it? As someone who's involved in both the app and entertainment industries, I’ve been tracking the evolution of AI to see how it’ll change my business and my clients’ expectations of my domain. But as someone with a lifelong interest in art and computing, I’ve been fascinated by recent advances that link AI to sketching. Drawing has long been fundamental to the human thought process.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".