Back in the late 1960s -- on one of four trips to Puerto Rico -- my uncle Israel and I took a long car ride from my grandmother’s house in a San Juan suburb all the way to Ponce, a city on the southern coast, well known for its biggest business enterprise: rum manufacturer Destilería Serrallés. I was ten. But that did not deter my uncle from initiating me in a Puerto Rican rite of passage at a lush garden grove restaurant: sampling my first Pina Colada.
It’s Giving Tuesday -- heard of that? -- and I am reminded of a conversation I had earlier this year with a Latina entrepreneur based in Sacramento. Her pitch: a better way to fund quinceaneras, the coming-of-age ritual for Mexican and other Latin-American girls that’s emerged as a multibillion-dollar industry. The problem she’s trying to solve: the wasteful spending on unwanted and unnecessary gifts that are given to so many 15-year olds on their special day.
On a bright weekday morning last Spring, I found myself stranded outside a small, non-descript building on Howard Street in San Francisco, desperately trying to figure out how to get in. I got the address right, according to Google Maps. But there was no sign on the building, and no obvious way to enter. Three thoughts/feelings occurred to me. One, an easier portal into the space would have been welcome. Second, the experience felt like a test.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".