2016 was a dark year in the history of one of America's prestigious banks, Wells Fargo. The reputation of this institution was shredded into pieces by a damning scam of opening over 2 million fake accounts without authorization by customers. Consequently, the bank had to part with $185 million in fines and additional $5 million as compensation to affected clients. Owing to the mounting pressure from the National Congress, the then Wells Fargo CEO had no option but to step down.
The modern entrepreneur needs to make informed business decisions depending on the market outlook and the performance of their venture for them to succeed in the competitive environment. This need has led to the rise of a wide range of report writing tools and business intelligence software in the market. While these tools may appear to be similar, they are very different from each other as discussed below. Reports have been with us since close to the beginning of the computer revolution.
Arguably, a business's balance sheet is as healthy as its ability to sell. It thus follows that sales teams play a key role in determining whether a business grows or goes down the drains. Therefore, as a startup, if you are going to trust anyone with this enormous responsibility, then they must be up to the task. So, how do you determine the right candidate for the sales job? We have some tips for you! Why? Because this will give an idea of the working environment your sales rep will be faced with.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".