I, and the rest of the world, bought “Fire and Fury: Inside the Trump White House” last Friday. Forbes reports that in one weekend, it has climbed to the top of the Amazon booklist, and demand for the book is “unprecedented.”We use that word a lot now. Our world seems to be a launching pad for “unprecedented” events. Nassim Nicholas Taleb’s black swans used to be the exception — that was the definition of the term. Now they’re becoming the norm.
Tell me, does anyone else have a problem with this recent statement by HBO CEO Richard Plepler: “I am trying to build addicts — and I want people addicted to something every week”? I read this in a MediaPost column about a month ago. At the time, I filed it away as something vaguely troubling. I just checked and found no one else had commented on it. Nothing. We all collectively yawned as we checked out the next series to binge watch. That’s just what we do now.
If 2017 was the year of Fake News, 2018 could well be the year of Fake Reality. You Can’t Believe Your EyesI just saw Star Wars: The Last Jedi. When Carrie Fisher came on screen, I had to ask myself: Is this really her or is that CGI? I couldn’t remember if she had the chance to do all her scenes before her tragic passing last year. When I had a chance to check, I found that it was actually her. But the very fact that I had to ask the question is telling.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".