WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention Center, it’s downright pouring brilliant insights. If you noticed an influx of #SMXinsights in your Twitter feed, it’s because this year’s speakers have been pumping attendees with session after session of unmitigated informational heat.
It’s that time of year again! March is upon us. College basketball is heating up. You know: the upsets. The buzzer-beaters. The roar of the crowd and the $2,500 online advertising giveaways. You read that correctly. This year, WordStream is bringing the excitement of playoff basketball to the world of AdWords. Starting March 5th, we’ll be putting on a winner-take-all tournament to decide, once and for all, who can most improve their AdWords account performance. That’s right, people.
The first step to getting a ton of Instagram likes is posting a great photo. But photo quality isn’t enough if you want to join the best of the best – you also need a killer caption. Great Instagram captions push your post over the top. They make your audience laugh, cry, and above all, identify with your photo. But more importantly, great Instagram captions help your account get found, so you can get more followers. Still, crafting an engaging caption isn’t as easy as it looks.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".