There is a bit of a stushie going on at the moment over national branding, which is actually an issue that is very important to me. Back in the 90s working at Scottish Enterprise (SE) I spent a few years promoting Scottish food and I sat on the boards (really committees) of Scotland the Brand (StB) and The Food of Scotland Exhibition at the Royal Highland Show.
THERE are a couple of stushies going on at the moment. Firstly, people are starting to realise that Westminster needs to intercept powers coming back to Scotland after Brexit in order to do trade deals. I predicted this in December when I presented my evidence to the Westminster Trade Bill Committee that proved that Brexit is incompatible with devolution. The Continuity Bill will pass and so it should. We had the vow, we had Leave campaign and the Secretary of State’s promises of more powers.
OUR economy is overly dependent on big business and that is having unintended negative consequences for society, for health and for our economic wellbeing. It’s just too easy for Westminster-based policy makers to create tax regimes that favour big business. Firstly, they are constantly lobbied by groups like the CBI, and wined and dined by the big companies themselves aiming to reinforce the falsehood that bigger is better.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".