Gordon Platt

Reputation management used to be a lot of smoke and mirrors, conjured by svengalis who promised the world if you hired them and warned of dire consequences if you didn't. It's a wide new digital world out there, and to go with increased access to media and transparency, there are some new rules: 1) Everyone is a Client: Everyone may not be a client... yet. But they (or their friends) could be soon.

Content wants to be free, until we're talking about your content. And then it's a completely different story. First, let's get the actual quote, which doesn't say what you think it says. In 1984 Stewart Brand, visionary, innovator, internet activist and a host of other things, said this: “On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life.

Cable TV viewers are increasingly “cutting the cord,” according to the latest research by A.C. Nielsen. Simply put that means that increasing numbers of television viewers are canceling their cable contracts and choosing to get their media elsewhere. A lot of it is still on the television set, but it’s just delivered by other distribution methods, everything from Netflix to AppleTV. The accompanying chart shows the breakdown. “Zero-TV” homes are defined as homes that are not plugged into cable.