This past spring, on a Saturday afternoon in Manchester, the crowd at the UEFA Women's Champions League semifinal represented proof that women's soccer had gained, if not yet equal footing, at least a toehold in England. At the match between Manchester City and Lyon, the atmosphere mirrored the occasion. What the audience lacked in size, it made up for in flags, drums and songs. They had bought tickets and jerseys, and sought out clips on YouTube. They didn't just watch, they cared.
CINCINNATI -- The United States has the most fertile soil for women's soccer in the world. A culture for the game sprouted when few watched, the likes of Michelle Akers and her generation already more than able when the sport's wizened chauvinists finally deigned to put on a World Cup for women in 1991. And out of such success grew a following unlike any other in women's team sports, big enough to fill the Rose Bowl in 1999 or peacefully invade Vancouver for a gloriously golden afternoon in 2015.
With one ill-chosen word, Hope Solo turned a matter of soccer tactics into moral condemnation. With the help of U.S. Soccer's opportunistic overreaction, a molehill became a mountain. Megan Rapinoe prefers to use the molehill that sports actually are to try to scale mountains.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".