Paul Hanlon has spent decades in marketing and has ambitions that lead him to regularly eye competitors to potentially team with. Lisa Woodford began her own marketing agency five years ago after a career in marketing at larger firms. It took only a year of the two companies working together for Hanlon to make a pitch: Why not combine the two Worcester agencies? On a handshake, Hanlon's BlueHive and Woodford's Paris Marketing became one.
Fidelity Bank is planning a second Worcester branch in a high-profile location at Front and Foster streets in the 145 Front at City Square development. Avidia Bank has spent its nearly century and a half based right around the Assabet Valley, where it keeps its headquarters in Hudson. But now the bank is making a bet on an eastward expansion toward a much more crowded Boston market.
The fall semester brings a new class of college students to campuses, but also a new group of students likely to go deep into debt to pay for their classes. A college degree continues to pay for itself through a career of higher wages than those who don't have an advanced degree. But paying for college continues to grow far faster than other costs. Total loan debt for people ages 25 to 34 doubled in the decade ending in 2015, according to California data analytics firm FICO.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".