“I feel the need – the need for speed.” Peter “Maverick” Mitchell’s words in Top Gun in 1986 rang true for fighter pilots and race car drivers back then. In 2017, they are the mantra of our daily lives. Everything is getting faster. With social media and our smartphones, we expect immediate responses to our messages. Speed limits are increasing on highways all over the country to get us where we are going faster.
As next-generation technology solutions continue to emerge in the areas of big data analytics, artificial intelligence, the Internet of Things, and more, many traditional retailers are weighing the risk of taking the early-stage technology investment plunge. And according to a recent study by Fung Global Retail Technology, things are just getting started as disruption in the retail industry is predicted to continue well beyond 2020. And why not dive in?
As an author and retail technology CEO, I have the privilege of meeting with over 100 retail CEOs each year. I am continuously interested in learning about their top issues and concerns, along with the initiatives they are undertaking to address these challenges. The tone of these discussions has changed significantly over the past year. In fact, a number of the CEO’s I met in 2015 and 2016 are no longer in those positions. Prior to 2016, I would hear about incremental change.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".