This week was FULL of recruitment marketing goodness. From the Glassdoor Recruit live steam (recordings available here!) to a webinar on social signals with Entelo, we’ve had our hands full at SmashFly this week. In the midst of all that excitement, taking some time out to catch up on the latest recruitment marketing articles is a must. I’ve compiled my favorites here. Happy Friday!
Often, relentless focus on KPIs does more harm than good. Routinely, Managers drive old-school KPIs because they are bereft of any new ideas to increase productivity, and sad to say, the less success delivered by the old tactics, the more the manager pushes the KPI! It's a destructive cycle of pain and futility. But, KPIs are intrinsically good. In recruitment we must do a certain volume of activity. And you cannot manage what you don't measure. I believe totally in clarity around activity goals.
A powerful two-minute read for all the desk recruiters out there. 12 tips. Each no longer than 10 words. Will lead you to fun and money. Click on the hyperlinks if you want more details on each concept. 1. Walk away from shitty margins or clients who disrespect you. ( Here is )2. Understand that unless you do enough quality activity, you fail. ()3. Build candidate acquisition tactics and pipelines outside LinkedIn and Job-Boards. ( This is . And )4. Hone the skill of conducting a sophisticated sales meeting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".