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Gregory Galant on Muck Rack

Gregory Galant

  • Co-Founder and CEO, Muck Rack
New York
As seen in: C-Suite Market Update, LinkedIn, CNN, Medium, Business Insider, Forbes, CNET, TechCrunch, Fortune, Poynter Online and
Covers:  business, entrepreneurship, gif making, vine, digital humanism, gif, startups, marketing, social media, art
Cofounder/CEO of @MuckRack & @ShortyAwards. Podcasting bit.ly/venturevoice. Member of X's and IG's first name club. Angel investor.

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Gregory Galant’s Biography

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Gregory Galant is the co-founder and CEO of Muck Rack, a platform enabling PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. It’s used by thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation and Penguin Random House. Muck Rack is also the solution of choice for journali…

Gregory Galant’s Journalist Portfolio

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We Forced Our Company To Communicate Only Through Snapchat

We Forced Our Company To Communicate Only Through Snapchat

Snapchat was the first social network I was too old to understand. I joined Facebook as it first rolled out o…

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Are social shares a good metric to judge journalism?

Are social shares a good metric to judge journalism?

Sharing metrics have their share of flaws but offer unprecedented insights. In my last column I pointed out t…

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How we're spending $55,930.08 a year on SaaS products

How we're spending $55,930.08 a year on SaaS products

I'm always fascinated by how companies spend money on software, especially since we sell a SaaS product ourse…

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2013: A year in Twitter journalism

2013: A year in Twitter journalism

From Edward Snowden's big reveal to the Boston bombings, social media has become an established part of how n…

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Like it or not, here's the universal scoring system for journalism

Like it or not, here's the universal scoring system for journalism

Social shares are replacing uniques and pageviews. By Gregory Galant @gregory, contributor FORTUNE -- Imagine…

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"It's better if you don't ask"

"It's better if you don't ask"

We had a contract with our liquor sponsor The Macallan stating that we'd lead a scotch toast at the 3rd annua…

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Articles

The CCO's Built-In Advantage in the Age of AI

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By Gregory Galant, Bob Pearson
| page.org
Earlier this month, we joined a Page Collaboration Hour to share findings from Generative Pulse’s latest What Is AI Reading? report. The session generated some of the most energetic discussion we've seen in a peer forum on Generative Engine Optimization (GEO), or as some people refer to it Answer Engine Optimization (AEO). Our conclusion: As much as everyone’s talking about GEO, the playbook is still being written.
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LLMs Just Made PR the New Power Player in Search

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By Gregory Galant
| Public Relations Society of America (PRSA)
In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn’t get the credit for it since marketers typically owned the last click. Fifteen years later, search is shifting again. And this time, it’s PR’s game to lose.
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How journalism needs to adapt to the rise of news influencers

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By Gregory Galant
| Poynter Online Verified
Despite TikTok’s future in the U.S. hanging in the balance, social media platforms have become a main source of news consumption. According to Pew Research Center, one in five Americans regularly turn to influencers on social media for news. While this marks a shift in how audiences consume media — from standard digital news to social video and audio content — it doesn’t signify the end of traditional journalism. In fact, it’s quite the opposite.
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Interview

What's the funniest news-related #hashtag you've seen?

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Awards

BusinessWeek's Best Young Tech Entrepreneurs

2010
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