Blanca Arellano is not your typical Santa, but her job duties sure reflected one of Santa’s elves this time of year. As the holidays approached, Blanca hosted three parties for some 750 residents at local affordable housing communities. With the support of multiple Savi Ranch businesses and community organizations, two parties took place recently at the Villa Plumosa and Oakcrest Terrace apartments in Yorba Linda. Kids streamed through the doors, excitedly waiting for the evening’s surprises.
Editor’s note: This column is a second in a monthly series by Gregory Bradbard, the president of the nonprofit Hope Through Housing Foundation. Steven Crosby was 12 years old when he and his mother moved into the Monterey Village apartment community in Rancho Cucamonga. It was 1996, and they were transitioning out of a very difficult time. Steven recently had been reunited with his mother who was working multiple jobs when their rent unexpectedly increased.
Tracy Simmons was recently elected the incoming chairwoman for Inland Empire United Way’s Board of Directors. As a mom and the Inland Empire Regional Vice President for Enterprise Rent-a-Car, managing the second largest region in the country, including 64 branches, one could ask how she manages it all. Tracy gives much of the credit for her commitment to philanthropy and the ability to balance multiple priorities to the organizational culture at Enterprise.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".