When you attempt to envision a "writer," I'd posit most of you see a quirky recluse, hunched over a desk in some cabin, crumpled paper strewn about as they obsessively work on the next great American novel. To me, writing is so much more than that. Writing is thought put to page, which makes all of us writers — even if we don't have the chops to spin beautiful prose. I know, I know. Here's someone who blogs regularly talking about the benefits of writing. And not a hint of bias was seen that day!
Customer success stories can serve as helpful guidance for holdouts. Oftentimes their indecision is due to reasons other than â€œproduct quality.â€? Seeing that a customer found the perfect fix with your product is incredible validation. Prospects want to hear that switching was worth it and that the effort up-front is paying dividends. They need motivation for themselves and (often) justification to convince their boss.
An intense level of customer focus is what youâ€™ll find at any company known for world-class service. The only â€œproblemâ€? is that we donâ€™t often get to peek at these companies specific practices: details as to what these companies are doing differently is often lacking. Today I thought weâ€™d shed at least a little light on what these â€œUsual Suspectsâ€? of notable service seem to get exactly right.
Obvious when said out loud, but easy to mess up: marketing content as a form of customer education should generally be concerned with width *and* depth.
● Width: Collectively, more customers are successful
● Depth: Individually, customers achieve more success
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".