Gregory Galant on Muck Rack

Gregory Galant

New York City
Covers:  business, entrepreneurship, gif making, vine, digital humanism, gif, startups, marketing, social media, art
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Are social shares a good metric to judge journalism? Fortune Magazine

Are social shares a good metric to judge journalism?

Sharing metrics have their share of flaws but offer unprecedented insights. In my last column I pointed out that social shares (the number of times an article is shared on social media services like Facebook and Twitter) is the universal and publicly accessible metric for judging an article, simply because it's the only universal and publicly accessible metric for judging an article. Not exactly a controversial stance, but I suspected many would take offense at this fact. I acknowledged "Any new metric invites a vigorous debate on how healthy it is the value of the pageview has been hotly debated for over a decade and the social share has its pros and cons.

June 10, 2013 Go to Article