The idea for Pattern to Plan came to me when one of my Parsons Fashion Marketing students reached out to have me mentor her. Selina and her sister Carmen were planning to start a full-scale fashion business in their home of Lagos, Nigeria. That was 2012. Today the sisters have a thriving fashion ...
If you're anything like me or any of the dozens of fashion entrepreneurs I've worked with the past 15 years, you likely have been collecting ideas to open your own fashion business. They may keep you up at night, and maybe you've been jotting them down in a notebook by your bed. Or maybe you take longer lunch breaks and research shops or online to figure out how to build this thing. Or maybe, you've never told anyone. . . but this desire to open up your own fashion business is real.
Discussing your accomplishments and career goals can have even the most seasoned professional shaking in her pumps at an interview. Add to that the running around during your lunch break, taking a few mornings off for interviews, and obsessively searching nights and weekends for openings online; ...
I love Twitter. It's probably my favorite social media platform. Everyone has their go-to, although sometimes I'm led astray by FB or Instagram, I always head back to Twitter. It's like a warm welcome home, and I've met some of the nicest, most influential people on Twitter the past few years.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".