The final, which aired between 9pm and 10.35pm, was watched by an average of 2.6 million people, a 12.5% share of the total TV audience. Younger viewers have driven Love Island’s success. Last night’s show was watched by an average of 690,000 16- to 24-year-olds, a 52.3% share of the demographic watching TV at that time last night. Last year, 1.3 million viewers watched the final, an overall share of 6.9%. In 2015, the first series final attracted an average of 737,000 people, a 3.9% share.
Just as audiences have flocked to the show – which peaked last night with 2.6 million viewers, beating BBC One's 2 million at the same time – brands have been quick to get in on the action. Superdrug, the main sponsor for the second year running, is the one brand that has perhaps benefitted the most. "It suits the tone of the show, they have the right products and it feels like they belong in the environment," Mat Goff, joint chief executive at Adam & Eve/DDB, explains.
The body has identified the dual aims of fostering professional advantage for marketers and business advantage for their organisations, as part of an approach that Daly said would increasingly see it partner with other organisations – potentially including specialist marketing organisations, and regulatory bodies. Chris Daly, CIM's chief executive, said: "Marketing has been not good at marketing itself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".