When it comes to job security and getting ahead, few things can go as far as being the employee who makes your boss look great. Anticipating what those in charge need—sometimes even before they realize it—shows that you understand the big picture in ways that many employees don’t. “I give this counsel all the time, but it’s not the job you do, but how you do the job,” says Andrew Alfano, chief operating officer of The Learning Experience, a childhood development center franchise company.
Log on to your free basic LinkedIn account, and you’ll invariably be prompted to upgrade to a Premium account. But do you really need to fork over cash to LinkedIn for additional features? “As far as I’m concerned, most people—and I’m thinking 80%-plus of people—don’t need a Premium account,” says social media trainer and expert Patrick O’Malley. But, for those who do, many make a mistake in choosing the level of account they need.
In a perfect world, your team members all row in the same direction under the leadership of your supervisor. But, sometimes, you’re doing your job, thinking you’re killing it, and suddenly your boss does the unthinkable: throws you under the bus. Whether you’re being blamed for something you didn’t do, unfairly maligned, or your boss suddenly reverses support for you and your work, it can be unsettling. In the worst circumstances, such actions can also damage your reputation with others.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".