On a recent Friday morning at 8, Dominique Ansel flings open the doors to his eponymous Soho bakery and welcomes in the first of his customers. There are hundreds of them, armed with camping chairs and iPads, in a line that stretches down Spring Street, around the corner and halfway up Thompson Street. They’ve been waiting for hours to taste the pastry sensation known as the Cronut.
Many are seeing themselves in “Lady Bird” (out now), Greta Gerwig’s solo directorial debut about a Catholic high-school girl (Saoirse Ronan) who dreams of leaving her humble hometown for New York City. Set in 2003, the film perfectly captures growing up in the suburbs in the late ’90s and early aughts, when cellphones were “just for emergencies,” Dave Matthews Band’s “Crash Into Me” sounded impossibly romantic and vacant parking lots were cool hangouts filled with possibility.
They’re not fueling up on stale PowerBars and fluorescent orange boxed mac ’n’ cheese. On Sunday, 20 members from Make It Nice, the restaurant group that includes top-ranked Eleven Madison Park and the NoMad, will run the New York City Marathon, and they’re eating extra helpings of gourmet fare to prepare for the big race.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".