He began by reminiscing about his boyhood, a pleasant memory of his mother offering him 7-Up when he was sick, admonishing him to sip the drink, not gulp it down. From that, he morphed to Madison Avenue: the Mad Men who in the rebellious 1960s came up with a slogan for 7-Up, which had been losing market shares to the cola drinks: Coca-Cola and Pepsi-Cola. That identified the beverage as being something different (and better) than the standard cola drinks of the time.
Which is especially misguided when you consider that, after the knee, the foot is the most frequently injured body part. Fact: One in five Runner's World readers has had a foot injury in the last 12 months, according to a recent survey. What's more, foot anomalies can lead to pain and injury of the shins, knees, hips and lower back, making us injury-prone when we really shouldn't be. Yes, it's time to start acknowledging the importance of your feet. Today.
In the study, University of Tsukuba researcher Kazuo Takai surveyed 60 runners who had just completed a 20-K race in Japan. He split the runners into two groups--those who had stayed on pace easily and finished at their predicted times, and those who had not. The runners who stayed on pace paid attention to their bodies while running. They regularly noted how good or bad they felt, how hard they were breathing and how fast they were pumping their arms.
Runners eat pasta the night before the #marathon to maximize glycogen storage in their muscles, but if you only pay attention to what you eat that one meal, you never will have success as a runner. Consistency works in training, and consistency works in #nutrition too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".