A hurricane is a monster with two orders of magnitude. It is a weapon of mass destruction--an atmospheric daisy cutter that descends on a region and claws away whole cities at a time. And it's a precision-targeted weapon too--a disturbance that begins in the sky, travels across an ocean and, when it arrives, picks off its victims one at a time: the child swept under by the onrushing flood, the first responder who saves a life and perishes in the process.
It’s just after dawn on Saturday and Miami Beach is empty. There are no tourists picking their way to the surf, no cheery hotel lights, no thumping music from car radios. The air is gauzy. Everything is a ghostly metallic gray. It’s 14 hours before Hurricane Irma, the biggest storm ever recorded in the Atlantic, is supposed to pass through this spot. The National Weather Service warns it could be the most powerful hurricane in living memory. The Big One everyone’s been waiting for.
At the Aloft Hotel, in Doral, Fla., the mood among the guests awaiting Hurricane Irma’s arrival was solemn but calm on Sunday. The Category 4 hurricane made landfall at 10 a.m. Sunday morning in Cudjoe Key, just north of Key West, according to Miami-Dade County spokesman Mike Hernandez. By 11:30 , the storm had crossed though the Keys and was headed north toward heavily populated swaths of South Florida. Its power was already becoming apparent in the Miami area.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".