The San Miguel Experience will take place from 19-21 July at One Marylebone in London, and will promote the brand's alternative Rich List concept by gathering together 'life rich' individuals and activities to inspire guests. The Rich List brings together 20 individuals and collectives that are rich in life experiences. Event spoke to San Miguel's senior brand manager Dharmesh Rana about the new experiential endeavour for the brand. What can guests expect from this year's Rich List event?
Cosmetics brand Benefit launched its GlastonBrow drive-thru this week, which offered festival-goers free Benefit goodies, brow waxes and festival essentials. Benefit's GlastonBrow drive-thru launched on 20 June, and was situated on-route to the Worthy Farm festival. The brand worked with experiential marketing agency The Persuaders to stage the activation, which helped to prep guests for the festival weekend by offering them brow waxes and free cosmetic treats.
Airline brand Icelandair is staging an on-flight immersive theatre experience to celebrate its 80th anniversary. Passengers onboard Icelandair's London to New York flight, via Iceland, on 8 September will experience an immersive theatre performance in three acts. Act one will take place on the first leg of the journey, which takes guests from London to the Icelandic city of Keflavík.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".