The humble gif is turning 30. The multi-purpose bitmap image format has established itself as part of internet culture, so much so that people have almost stopped arguing over how it is pronounced (overwhelmingly it is with a hard g, although the inventor of the format says he meant for it to be a soft g). The gif, or graphics interchange format, was created by programmer Steve Wilhite, who longed for an image format that could be used across different computer platforms.
What happened? It’s the question we’ve all been asking since Donald Trump’s surprise ascent to the US presidency. It is also the title of Hillary Clinton’s new book, in which she looks back at her campaign and reveals what she thinks … happened. Some Democrats, Bernie Sanders included, have objected to the book, saying it is important to look forward and not back, but those of us still walking around incredulous will probably buy it seeking answers.
In a roundabout way we have Rupert Murdoch to thank for Ally McBeal, the show about a neurotic Boston lawyer that aired on the Murdoch-owned Fox and is celebrating its 20th anniversary today. The fact that this is being marked is testament to a programme that was one of the first popular “dramedies”, with the Emmy awards struggling to decide on the comedy or drama categories (it won for Comedy in 1999).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".