Ingvar Kamprad founded Ikea in the 1940s, but it wasn’t until the early 1950s that he had his lightbulb moment. One of his employees famously failed to wedge a new table into the back of his car, sparking the idea for flat-pack furniture. With 412 stores in 49 countries and counting, the rest, as they say, is history. I think it’s fair to assume that most of us have had the ‘Ikea experience’. Being the world’s largest furniture retailer, it’s a brand that lurks in the corners of most of our homes.
We’ve all got personal examples of how the big chains have muscled their way in to our local high street. The quaint cricket ground in my home town has recently been wiped out by Waitrose, for example. While individual accounts like this aren’t likely to change the whole shape of a town, it does edge them closer to becoming a faceless, unrecognisable place that could be anywhere. A new report by think tank nef suggests that we’re actually heading for ‘Clone Town Britain’.
If Amazon’s latest checkout-free technology catches on then this could become a commonplace scenario: carrying items out of a shop without stopping to pay for them or being stopped by security staff. Of course, when I say ‘no paying’ that doesn’t mean that you won’t be charged. Amazon will be adding your items to your ‘virtual cart’ and charging your account instead. All sounding a bit scary?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".