Grit, endurance, sacrifice, and hardship: These words are mentioned so often in the context of entrepreneurship that you’d think starting your own business was a torturous journey fraught with terminal insecurity. Don’t get me wrong—entrepreneurship has its challenges. But these adjectives paint an overly grim picture of what it takes to do your own thing. More importantly, they gloss over a critical reality that’s gone unnoticed for too long: We are living in the golden age of entrepreneurship.
A few weeks ago, my wife pulled me into a big name department store to look for an engagement gift for a friend. I rarely set foot in department stores anymore and I thought the experience might be nostalgic, even fun. Within seconds I was full of regret. Trying to navigate floors and floors of haphazardly organized, uncurated stock in search of a specific product wasn’t just frustrating, it was defeating—second only to the difficulty in trying to flag down an actual salesperson to help us out.
I am looking to hire someone incredible to join our BD team here at Shopify. The process however is going to be a little different than usual. I’m not accepting applications, written or digital, and I’m not taking any direct interview requests. Instead, if you’re really interested in interviewing for this role, you’ll need to “hustle” your way in. There are no rules, no “best” practices, and as long as you don’t offend or disrupt anyone, and are respectful, you may use any tactic or idea.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".