At a news conference around the time of 9/11, a young Muslim man asked a question that baffled Western reporters: “When are you going to give Cordova back to us?” The reporters scratched their heads and wondered, probably with most people tuned in that day, what in the world does Cordova have to do with anything?
The title of Robert Fulghum’s celebrated book is also its premise: "All I Really Need to Know I Learned in Kindergarten." Here are some of the lessons it contains: share everything, play fair, don’t take what isn’t yours, put things back where you got them, don’t hit people, say you’re sorry when you hurt someone, clean up your mess, wash your hands before eating, flush, remember that goldfish, hamsters and people die, learn to look and take naps.
Similarities between war and sports are obvious and have been noted for many centuries. Business mogul Ted Turner described sports as “like a war without the killing.” As for war itself, Chinese genius Sun Tzu’s masterpiece “Art of War” is perhaps the most insightful analysis ever written about successful military strategies. It remains popular not only for its applicability to war, but also other endeavors that require a knowledge of one’s rivals.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".