It was about three quarters of the way through my first yoga class that I realised I was going to die. We were in the shoulder stand position and, as a woman with somewhat more than a handful in the chest department, I feared I was on my way to becoming a victim of auto-erotic asphyxiation. After wiggling my way back to a safer savasana pose (lying on your back, not doing much) I accepted two things. First, I was really, really bad at yoga. Secondly, I was completely hooked.
A new survey shows that the majority of employees feel that their companies are unsupportive of men taking more than two weeks paternity leave. Over 1700 employees and managers completed the survey from the Institute of Leadership and Management and just 9% of their organisations currently offered men anything more than two weeks of paternity leave at full pay. It's unsurprising then that just 37% of those surveyed think their employer is supportive of the changes to parental leave.
Where would you think to look for the next big emerging market? Contrary to popular belief, many consider it not to be a country, but a gender; the earned income of women is predicted to reach $18trn (£14trn) by 2018, which means a huge potential payoff for innovators in this field. These female entrepreneurs have each taken a traditional industry and put a new spin on it. “We’re a hosiery brand that wants to redefine nude.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".