â€œKill the warmbloods!â€? The cry resounds over the battlefield, no doubt instilling fear in the hordes of rats who face me. Still they march on, pouring out of desolate ruins towards my scaly soldiers. To the left, a division of spear-wielding chameleons. To the right, a massive tyrannosaurus rex waits with opening jaws. And behind? Well, thatâ€™s where my cavalry awaitâ€”dinosaurs riding other dinosaurs.
You know that old saying, â€œDress for the job you want, not the job you haveâ€?? The same can be said of product branding. Maybe, if you think thereâ€™s even an infinitesimally small chance you might branch out of your core product focus in the future, donâ€™t pick a name like â€œSound Blasterâ€? that really only applies to...well, audio components. Which is to say: Creative makes a mouse now, and for some reason decided to call it the Sound BlasterX Siege M04. Yes, a Sound Blaster mouse.
Iâ€™ve spent fully 50 percent of my week playing Divinity: Original Sin 2Â and itâ€™s one of the best CRPGs Iâ€™ve ever played. Probably. So letâ€™s wrap this up, because I want to get back to it. This week, both Call of Duty and WolfensteinÂ get rowdy on Nazis, plus Humble gives away spooky cameraman simulator Outlast, Shadow of War goes Peter-Jackson-live-action (but sans Peter Jackson), Vampyr slips into 2018, and Battleborn breathes its last. This is gaming news for September 18 to 22.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".