When it comes to social media, it’s hard to deny the Virgin Group‘s dominance. After all, the Group has a combined following of over 80 million, while its Founder, Richard Branson, holds a Guinness World Record for the most LinkedIn followers (currently 13.6 million), and has amassed nearly as many on Twitter (more than 12.3 million). Yet, there was a time, not so long ago, when neither Branson nor the Virgin Group had a social media presence. Greg Rose, Virgin’s Head of Content, remembers it well.
Sign In or Join Now to save your favorite resources. The content marketing space is still young, and that’s one of the reasons it’s so exciting. While evaluating brands for the NewsCred Top 50, we learned about a few that, while early in their journeys, have potential to become content marketing powerhouses. Here’s a look at those up-and-coming brands and why we’re betting on them in 2018. If you’ve recently seen a Toyota commercial, chances are, it’s made you cry.
In launching The NewsCred Top 50, we not only had the opportunity to honor the very best content marketers – we also had a chance to do an in-depth survey on the state of content marketing in 2018. To select the Top 50, we evaluated hundreds of brands, from global giants to scrappy startups, against three criteria: having a content hub and producing high-quality content; launching innovative, content-driven initiatives; and having measurable, meaningful impacts on their businesses.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".