Step right up for the greatest show on earth! Watch as two friends become foes when they battle it out in the ring. In one corner, we have Motivation: a burning and churning force to be reckoned with, not to be underestimated once you grab his tail. But watch out; he’s slippery! And in the other corner, his partner in crime but eventual rival Accountability. He’s always there to put you in your place, tear you down, and with a trick up his sleeve: the ability to masquerade as his foe.
Happy New Year! Let me guess: the sugar-detox starts tomorrow. For real this time, right? The candy dishes have been emptied, the cakes and pies are gone, and even the coffee places are back to selling just plain old boring coffee again. And for many of us, this is the week when we get real, hunker down, and start that new low-sugar diet! Well, you’re not alone, but you may be choosing the wrong battle. We’ve been waging a war on sugar for a while now.
This is the time of year when I start saying things like, “‘let’s talk about it in January,” or, ”talk to me after the New Year.” Yes, there is still a week left in 2017, but I’m ready to sit back and coast into January like Santa headed home to the North Pole. But, as I pat my satisfied holiday tummy and reflect on the year, I know that my thoughts will eventually wander to contemplating what may lie ahead for 2018. Do you typically make resolutions or goals at the beginning of the year?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".