Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue. VIDEOCreated by Joe Harris (also credited for creating Underdog the Trix Rabbit), The Cheerios Kid was a solidary figure when he made his debut in the 1950s. He would rescue damsels in distress in minute-long commercials that featured cliffhangers about 15 seconds in to switch gears and talk about Cheerios.
If you’re a die-hard fan of the Planters icon Mr. Peanut, you might just be a member of the Peanut Pals. Founded by Judith Walthall in 1978, the Peanut Pals is a non-profit club organization for Mr. Peanut collectors. If you love to collect Mr. Peanut memorabilia, you’d be right at home alongside the 400+ members that have been meeting up for conventions each year since 1980.Who better to talk to about Mr. Peanut’s fan club than Scott Schmitz, President of the Peanut Pals?
If you’ve ever stopped by an ampm location, chances are you might have encountered this unusual character as you were drinking up or chowing down. He’s got hair made out of red licorice, a beard full of cheese curls, a torso covered in potato chips, and cinnamon roll palms with hot dog wieners for fingers. Look even closer at his face and you’ll find a cheeseburger nose, cookie cheeks, and hot dog mouth as he slowly shuffles around the store.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".