Today, it’s impossible to imagine picking up a box of Lucky Charms and not see the grinning face of Lucky the Leprechaun, one of the most magically delicious mascots around, on the cover. Diehard cereal fans may recall that in 1975, Lucky went on hiatus and was replaced by Waldo the Wizard. Who was Waldo and how did he almost finagle such a great gig for his own?
Travel adverts have long featured individuals fed up with overly stressed or stifling dull routines that make the decision to escape by spontaneously booking a vacation. At TUI UK, formerly Thomson Holidays, it’s Miles the Bear who gets the vacation that’s all he ever wanted in the company’s 2014 TV advert campaign. VIDEOAdvertising agency BMB helped bring the story of Miles to life by focusing on the joys found in taking a TUI holiday.
Ed Griffin holds several job titles at Haugaard Creative, a design studio in Chicago, Illinois. He’s an Illustration Director, Senior Designer, and Expert Retoucher for major brands that include Quaker Oats, Kraft, and Tropicana. But his most famous title might be “Personal Makeover Artist” to Cap’n Crunch. Griffin has spent 20 years illustrating Horatio Magellan Crunch for cereal box packaging, and has even branched out into design work for other mascots like Kid Cuisine’s K.C.
@socialmedia2day A5: The connections and relationships you create in this space are just everything. Sometimes I think about all of the amazing people out there I have yet to meet and I get giddy just thinking about it! #SMTLivehttps://t.co/Lh3hw5vwJZ
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".