Toward the end of the 2014 Emmy Awards ceremony, Debra Birnbaum ’92 was in crisis mode. As executive editor for TV at Variety—the trade publication long considered the showbiz industry’s bible—she’s responsible for the magazine’s traditional “morning after” coverage, where a winner is interviewed and photographed in the early hours after the ceremony. The problem? None of the nominees she and her team had bet on as likely winners—and arranged next-day interviews with—ended up with a trophy.
For years, Dorry Segev, Med '96 (MD), SPH '09 (PhD), a professor of surgery at the Johns Hopkins School of Medicine, watched HIV-positive patients die waiting for a transplant while organs from HIV-positive donors were tossed aside. The outdated practice was the result of a ban passed in 1984, when AIDS was considered a death sentence. "It was incredibly frustrating because I knew that these people could be saved," he says.
New York Fashion Week is known for over-the-top productions, and this February’s shows were no different, with Ralph Lauren turning a Madison Avenue store into a tropical garden—complete with mechanical butterflies and 100,000 white orchids—and Philipp Plein kicking off his event at the Public Library with Elvis impersonators, women dressed as the Statue of Liberty, and a performance by the rapper Nas.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".