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Lacking empathy doesn't just hurt company culture, and it's definitely about more than "just feelings." Ask technology and business writer Shea Drake, who witnessed such an extreme lack of empathy from a former company's vice president that the organization lost just under $1 million. "I approached him [my boss], as my three employees had brought up that they loved their jobs, but they may need to leave for higher paying positions elsewhere," Drake explained.
Believe it or not, they’ve done it again. Last weekend, Uber’s food delivery service, UberEats, ran a promotion for Wife Appreciation Day. But instead of reminding customers to be extra supportive and loving to their spouses on September 17, the company sent messages to customers in Bangalore encouraging them to “let your wives take a day off from the kitchen.”Related: Uber Needs to Recreate its Company Culture. Here's What You Can Learn From Its Mistakes.
Wells Fargo continues to experience setbacks. Last year, they fired over 5,000 employees who created fake accounts so they could hit their goals. Then, a few months ago they announced that they were taking $75 million from two executives who were involved in the scandal. How does a company's public misconduct affect employees when they decide to search for a new job? Boosting job opportunity after a PR disaster may seem irrelevant to job seekers, but that is far from the truth.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".