Usually by this time, Door County businesses and seasonal workers are breathing a sigh of relief. In late October, the manic tourist season draws to a close, and folks settle into a more regular pace. Slow, steady and comfortable. But, this year, something is off. There are still lines of cars headed up the peninsula. Businesses continue to sport full parking lots, even on odd days of the week. The season clearly hasn't ended yet.
I am someone who lives by lists. As I sit here, I am surrounded by my lists — neat sheets of paper with things to do, things to not forget and schedules. It keeps my brain settled down when things get overwhelming and chaotic. Lists make sense of it all. I write it all down. Once it's out of my brain and on paper, it's manageable. Or it's at least manageable without the burden of taking up space in my head. I think it's something I inherited from my dad.
I've been watching a lot of high school football this season — my son plays for the Sturgeon Bay Clippers, so I go to as many JV and varsity games as I can. For the past 30 years or so, I've been a big fan of football. Before that? Meh ... not so much. I thought of it as a brutal pastime and looked down on players as being somewhat single-minded and dense. I couldn't have been more wrong. I eventually grew in appreciation of the sport — the strategy, athleticism and drama of every individual game.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".