We've been hearing about Equifax ad nauseam. We've learned that the Yahoo hack was even worse than we had thought, and that all 3 billion accounts were compromised in their 2013 breach. If I asked you to, I'm sure you could rattle off at least half a dozen other big-name companies (or government bodies) that have fallen victim to a cyberattack in the past few years. And yet, still, I hear executives asking over and over again if their business is "safe" from an attack.
If I were to ask you what your IT team actually does for your business, what would you say? Over the past three decades, I've watched my industry slowly split itself into three distinct categories, all of which fall under the "IT support" umbrella. While the split has been evident to those of us on the inside, clever marketing and technical jargon do an excellent job of blurring the lines for those on the outside.
Business losses due to cybercrime are mounting. In 2016 alone, some 4,149 reported breaches gave hackers and criminals access to more than 4.2 billion records, according to a 2016 report by Risk Based Security. An independent study by Cybersecurity Ventures predicted that, based on current trends, the total cost of cybercrime and data breaches will reach approximately $6 trillion by the year 2021. And the latest Equifax hacking has pushed that up a notch.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".