Henry Innis on Muck Rack

Henry Innis

Sydney, Australia
Contributing Writer — Chatbots Magazine

Engagement Planning Director (AU) - @YR_ANZ. Music - BettaMusic/CoastalMGMT. Investment - Peazie, Trendwise. Fun. Future. Good times!

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@HenryInnis — 482 followers, 4,530 tweets

.@Westpac talks about A.I and automation in the newspaper but can't even give me a nice graph showing my finances over last 10 years or help me do my tax returns. But I guess investing in the company not the customer has always paid dividends for, say, Kodak.
If newspapers/editors know audiences so well, why is @newscorpaus using an agency to rebrand itself?
Self-driving cars becoming closer to reality. But no one is thinking about the design (not even Google). There's only one group that is - Zoox. Well worth a look.  https://www.bloomberg.com/news/articles/2017-11-29/the-first-look-inside-zoox-s-mysterious-robo-taxi 
Strategists like to talk about the science of marketing. That's bs. Science is about disproving. In agency-land, we're never given the time to craft a hypotheses and test it. We simply look for data that confirms what we already believe.
@edwindiender Would love to come and visit some day and chat more. Probably lost in translation on Twitter as well :=)
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